LIFT
Basketball

LIFT Sports Management’s Men’s Basketball Division currently represents over 50 clients across the NBA, NBA G League, international professional leagues, and NIL.

With agents certified by the NBPA, FIBA, and NCAA, we have negotiated more than $1 billion in contracts. As one of the industry leaders in NIL representation and deal-making, we guide athletes from the earliest stages of their careers through college, pre-draft preparation, professional play, and into life after their playing days.

Our agents maintain a hands-on approach to ensure every client receives personalized attention, strategic career planning, and comprehensive player development to maximize their potential at every stage of their career.