LIFT
Basketball

LIFT powerfully emphasizes equality in sports — it’s not women’s basketball, it’s just basketball.
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We are committed to comprehensive, player-centered representation, built on an equality-focused philosophy that removes gender qualifiers — basketball is basketball.Our team brings certified expertise, with agents accredited by WNBA, FIBA, and NIL.
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We provide 360-degree representation, which includes:
 - skill development
 - mental and physical health
 - strategic marketing and social media
 - brand positioning and content creation
 - community and charity work
 - short- and long-term career planning.

At the core of our work is a client-centered approach, where representation is a collaboration tailored to each client’s personal vision and goals.