LIFT
Media

Marketing & Media Representation

Our marketing team takes a strategic, personalized approach to positioning each athlete in the marketplace, ensuring their unique story and value resonate with fans, brands, and media.

From securing impactful brand partnerships to crafting targeted PR strategies, we build individualized plans that align with each client’s goals.

Our services span social media support, content creation, and creative design — while also highlighting community engagement and charitable initiatives.

By blending brand growth with authentic impact, we help our athletes maximize their influence, expand their reach, and achieve everything they envision beyond their sport.

The Pat Bev Podcast With Rone

One of the NBA’s most outspoken stars, Pat Beverley, teams up with Rone to give you an unfiltered look into the 76ers locker room & everything happening across the league. Powered by Barstool Sports.

Gil’s Arena

Gil's Arena is what happens when a 3-time All-NBA player turns his basement into a studio to talk hoops with other former pros on a daily basis. Underdog Fantasy presents this unfiltered look at the trending topics of the NBA, with Gilbert Arenas and company breaking down all of the action.



LIVE Monday - Thursday 
11:30a PT / 2:30p ET.



Cast: Josiah Johnson, Brandon Jennings, Kenyon Martin Sr., Lexie Brown, Rashad McCants, Sheryl Swoopes, and whichever top NBA player is in the neighborhood.

THE OGs

NBA legends and former teammates Udonis Haslem and Mike Miller teamed up to create the most real hoops show on PLANET EARTH. Tune in to see these NBA Champions drop weekly insights about what's happening in the league and share their unique perspectives on trending NBA and sports news. And don’t worry, these two are ready to share entertaining stories from a combined 37 years in the league, as well as off-field interests and engaging conversations with special guests! Watch and listen to new episodes every Tuesday & don't forget to check us out on Instagram, Twitter, and TikTok for the best moments from The OGs!

The Syd + TP Show

World Champions and bench warming besties Sydney Colson and Theresa Plaisance are determined to become the faces of the WNBA, despite the fact no one asked them to. This buddy comedy series follows Syd and TP on their quest to become the most famous basketball players on earth through a mix of stunts, interviews, hijinks and a complete lack of shame.

Unscripted. Undeterred. A bit unhinged.

Unsupervised with Syd & TP

You never know where this podcast is going—and neither do they. Known as Syd and TP, Syd Colson and Theresa Plaisance are best friends, former teammates, and now hosts who cannot, will not, stay on topic. After launching a hit TV show (which also didn't stay on topic), they return their hilarious antics to mainstream audiences, as their podcast "Unsupervised" brings in the same energy that fans have grown to love. One minute they’re dissecting reality TV drama, the next they’re debating if pigeons are government spies. Somewhere in between, they'll pull audiences into completely unhinged games that are way more fun than they should be (no, seriously), and they’ll dish out impressively solid life advice to callers, who probably have no idea who they are and may wonder, are they okay? It’s an in-real-life text thread turned podcast — like a 2 a.m. group chat you accidentally walked into. You'll be glad you stayed.

Unapologetically Angel

Unapologetically Angel is a weekly video podcast featuring Chicago Sky sensation, Angel Reese, using her well-known outspoken voice to give fans a fresh perspective inside the worlds of hoop culture, entertainment, and women empowerment. Weekly episodes are filled with a variety of real world and entertaining topics as Angel is joined by influential special guests spanning business, sports, beauty, and pop culture, providing the perfect platform for thought-provoking and candid discussions.

Levels To This

Sheryl Swoopes and Terrika Foster-Brasby sit down for real conversations with powerful women about what it takes to be at the top of their game and the best at their craft. They discuss the hard work, the obstacles, and how life sometimes has its own plans while you’re busy working on your own. Swoopes and Tee know first-hand there are levels to the sh*t women go through, and have no problem going there.