LIFT
Basketball
Mike Miller
After a remarkable 17-year NBA career, including Rookie of the Year, Sixth Man of the Year, two NBA Championships with the Miami Heat and an Olympic Gold Medal, Mike set out to establish LIFT Sports Management as a top-tier, full-service agency. Mike’s insights from his time as a player, coach and now agent, put him in a unique position to help athletes achieve success on the court, in business and in their personal lives.
From AAU to college announcements to Draft Day to post-playing career, Mike possesses a unique understanding of the basketball landscape — because he lived it. Mike’s strong relationships and invaluable experience playing alongside elite talent, under renowned coaches and collaborating with lead front office executives makes him an ideal ambassador to the next generation of talent.
Our Clients
rookie of the year
Brand Elevation
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Building A Brand
LIFT has extensive brand relationships, and will negotiate and execute campaigns for clients across brands that are authentic and aligned with their passions. This includes putting together strategic pitch ideas, facilitating introductions to national and international brands for endorsement and partnership opportunities, engaging with team marketing representatives for deals with team partners and corporate sponsors, and outreach to local, hometown and college markets. LIFT provides an intentional, innovative and customized approach to brand elevation, not just marketing, more a sophisticated strategy to increased brand awareness.
Leaving A Legacy
As an organization, it is incredibly important that clients have every opportunity to use their platforms as professional athletes to participate in and take a stand on issues about which they are passionate. It is a goal to ensure these opportunities are available for clients and to assist them as partners in creating a positive impact in their communities locally, nationally and across the globe.
LIFT helps clients pay it forward with guidance and support in launching foundations, nonprofits and charities on a personal level; camps and clinics on a basketball level; and outreach programs and community engagement events on a local level. LIFT also educates and empowers clients within league and team programs to execute their vision and take the right steps to make a difference.
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Brands we’ve partnered with
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